CTV advertising delivers the full-screen storytelling of traditional TV with the data-driven targeting of digital. It allows brands to appear within high-quality, professionally produced content across platforms like ITVX, Hulu, Roku, and more.
Why they work
CTV is ideal for brand storytelling, product launches, and measurable reach among streaming-first audiences.
Combines brand-safe environments with precision targeting
Ads are unskippable and highly viewable
Postcode or DMA-level targeting for granular control
Complements broader digital and offline campaigns
The data
CTV adoption and performance metrics show strong engagement and growing budgets.
88% of US households have at least one CTV device (eMarketer)
95% average ad completion rate
59% of viewers find streaming ads more relevant than traditional TV
CTV ad spend expected to exceed $30B in the US by 2025