Full-page wraps in titles like The Guardian, The Times, or Metro deliver high visibility and credibility, particularly when timed with key launches or announcements. They remain a trusted and effective format among older, affluent, and professional audiences.
Why they work
Press wraps create a tactile, high-attention moment - ideal for brands that want to make a bold, considered impression.
100% share of voice in the publication on the day
Extended dwell time with weekend editions and broadsheets
Builds trust through association with reputable media titles
Effective for campaigns needing depth and editorial alignment
The data
Print advertising retains strong engagement metrics, especially among core readerships.
2.5x more trusted than social media ads (Newsworks)
60% higher ad recall than digital display (IPA TouchPoints)
The Guardian’s Saturday edition reaches over 500,000 readers
Readers spend up to 40 minutes with print editions on weekends
