Digital 48-sheets and 96-sheets on key arterial routes through London are among the most visible formats in the UK OOH landscape.
Why they work
These formats are ideal for brand launches, countdowns, and awareness campaigns due to their scale and visibility during high dwell times.
Command attention in high-traffic areas and peak travel windows
Deliver repeated exposure to drivers, passengers, and pedestrians
Creative flexibility with dynamic, real-time messaging
Can be strategically clustered for local or regional impact
The data
Route and JCDecaux data confirm roadside DOOH is one of the most effective broadcast formats available.
Over 1 million impressions per fortnight per screen (Route)
83% recall seeing digital roadside ads (JCDecaux)
10–14 seconds average dwell time during congestion
59% of UK adults say they find DOOH “helpful and informative”
