Subway advertising in New York City delivers unmatched daily reach in one of the most densely populated and culturally influential cities in the world. In-station panels, digital screens, and train car ads provide visibility at every stage of the commuter journey.
Why they work
Transit formats offer repetition, dwell time, and location-specific relevance that few other formats can match.
High frequency of exposure from daily commuters
Long dwell times in stations and onboard trains
Ideal for urban, mobile, and Gen Z audiences
Allows sequential messaging across a single journey
The data
Audience measurement from Intersection and the MTA confirms transit media’s reach and recall strength.
2.4 million weekday riders on the NYC Subway (MTA, 2023)
70% of riders notice in-train or in-station ads (Intersection)
22-minute average commute duration
Up to 80% ad recall in well-targeted campaigns
